sofIAThe AI that talks to your social data
Ask. Analyze. Decide.
Ask in natural language about sentiment, volume, trends, influential voices and much more. sofIA analyzes thousands of posts and comments from social networks and media, and delivers actionable answers in seconds.
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Satisfied Clients
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Daily Processed Data
Your conversational analytics assistant for social media and news
sofIA is an AI agent built by Tooldata that uses advanced AI models to analyze posts and comments from social networks and digital media.
Through a conversational interface, marketing, communications, brand, reputational risk and competitive intelligence teams can ask questions in natural language and get structured insights — no complex dashboards or SQL queries needed.
How it works in 3 steps
From configuring the analysis to receiving your first executive insight, with no learning curve.
Configure your analysis
Select the project you want to analyze (brand, industry or competition) and define the date range.
Apply advanced filters by platform (X, Instagram, Facebook, TikTok, LinkedIn, YouTube, Spotify, News), included/excluded tags, retweet exclusion or text omission for purely quantitative analyses.
Refine with advanced filters
Narrow down any query so sofIA analyzes exactly what you need:
- →Platforms — X, Instagram, Facebook, TikTok, LinkedIn, YouTube, Spotify, News.
- →Tags — include or exclude specific topics from your monitoring.
- →No retweets and omit text for purely quantitative analyses.
Behind the scenes, Tooldata automatically selects the best AI model for your question — you don't have to decide.
Ask and discover
Talk to your data. sofIA responds with executive summaries, critical findings, recommendations and examples with links to the original posts.
Every answer comes with quantified context: how many mentions were analyzed, distribution by platform and the voices driving the conversation.
Everything you need to talk to your data
Built for teams that live on making fast decisions with social and media intelligence.
Natural language conversation
Forget filters and static reports. Ask the way you'd ask an expert analyst: "What are the most influential users saying?", "What are the most representative positive and negative narratives?".
Multi-platform
sofIA integrates and analyzes data from leading networks and media: X, Instagram (posts and comments), Facebook, TikTok, LinkedIn, YouTube, Spotify and digital media (News).
Always up-to-date AI model
Tooldata curates and maintains the best AI model for each use case — you don't have to decide. As better models emerge, we integrate them automatically: you get state-of-the-art results without changing your workflow.
Advanced filters
Narrow your analysis by specific platforms, tags (included or excluded), retweet exclusion and text omission for purely quantitative analyses.
Project management
Work with multiple projects in parallel (brands, sectors, industries). Switch between them in one click.
Measurable, traceable context
sofIA always shows the context: total mentions analyzed, unique mentions, distribution by platform and daily usage.
Suggested questions
To get started fast, sofIA suggests common questions: "Summarize the main topics", "What are the most representative positive and negative narratives?", "Top 5 posts by engagement in the period".
Use cases
Where sofIA is already replacing manual reports and hours of analysis.
Brand monitoring and reputational crisis
Detect operational breakdowns, service failures and issues escalating on social before they hit the press.
Competitive analysis
Compare your brand's digital conversation vs. your competitors in real time, without building reports from scratch.
Sector intelligence
Track regulatory dynamics, leadership changes and sector moves (banking, retail, telco, government, healthcare).
Influential voices identification
Find who's leading the narratives, what they're saying and how they amplify. Ask directly: "What are the most influential users saying? Give me examples with links".
Automatic executive reports
Turn thousands of mentions into actionable summaries for the leadership team, ready to share or export.
What sofIA delivers
Every answer arrives structured as an executive analysis, ready to share with leadership.
- Period summary with clear headlines
- Detection of critical patterns and emerging topics
- Categorization by blocks (operational, customer service, regulatory, products)
- Identification of impacts and stakeholders affected
- Monitoring recommendations for short, mid and long term
- Examples with links to the original posts
Why sofIA
Five concrete differences vs. a traditional dashboard or a classic social listening tool.
Conversational, not a dashboard
You ask questions, not click filters.
Curated, always up-to-date AI model
We pick the best model. You focus on asking.
Full coverage in a single query
Networks and media integrated — no opening 8 tabs.
Answers with quantified context
Mention count, sources and distribution always visible.
Executive speed
Reports that would take days, ready in seconds.
Who is sofIA for?
Teams that need fast, actionable, traceable answers about what's being said about their brand, sector or competitors.
Communications and PR
Detect crises before they escalate and prepare responses with quantified context.
Brand and Marketing
Understand how your brand is being talked about and which narratives are working.
Competitive Intelligence
Compare conversation, share of voice and narratives vs. the competition 24/7.
Reputational Risk and Corporate Affairs
Monitor regulation, critical sentiment and voices that move public opinion.
Agencies and Consultancies
Report to clients with actionable data without overloading the analyst team.
Customer Experience
Capture early signals of service and product friction from social and media.
Stop reading reports. Start talking to your data.
Schedule a personalized demo and we'll explore together how to apply sofIA to your brand, sector or competition.
Setup in 24 hours
Fast onboarding
Bilingual support (EN/ES)
LATAM team
2-hour response time
Monday to Friday
Let's talk about your brand
Fill in the form and our team will reach out within 24 hours.