Social Listening in Your Hands

The only thing counted is the volume of mentions captured per month: 10,000 on Bronze, 50,000 on Silver and 100,000 on Gold. Keywords, searches, monitored brands, topics and users are unlimited on all three plans. Silver adds sofIA, the conversational AI analyst, and the data API; Gold adds matIA, the autonomous agent.

There is a 7-day trial with no card required, not a permanent free tier. We say so plainly because many searches arrive here expecting a free tool: for occasional, low-volume monitoring there are free alternatives on the market, and this platform does not compete there. The trial comes preconfigured, and if you want to validate with your own brands we set them up during those days at no cost.

Yes, and it is one of the most common uses: tracking product mentions, competitor comparisons, support complaints that escalate in public, and conversation in technical forums and communities. Capture is configured with keywords and boolean operators, so it does not depend on anyone tagging your handle or using a hashtag: it brings in any public post or comment containing the terms, even when the name appears mid-sentence.

Yes, at no extra charge: it is the natural use of the model for an agency, because there is no per-brand or per-user fee. The trade-off is worth knowing before you sign: mentions are a single monthly aggregate, so every monitor for every client draws on the same quota, and one client having a busy month consumes the shared pool.

Capture runs continuously and alerts fire when the conditions you define are met, without waiting for a report. It is worth being precise about what "real time" means here: it depends on each network and how often it delivers data, so there are differences of minutes between platforms. For crisis watch, what matters is that the alert reaches you by email or WhatsApp as soon as the pattern is detected.

Yes, as long as the page is public. You register the profiles and pages you want — news outlets, competitors, public bodies, opinion leaders — and the platform captures both their posts and the comments people leave on them. No admin access or permission needed. It is one of the most valuable uses, because spontaneous conversation usually sits in third-party comment threads, not on your own accounts.

Not reliably. Capture is forward-looking: it runs from the moment the monitor is configured. Recovering earlier conversation depends on the content still being published and on each network allowing it, and the limitations vary widely between platforms. In practice, get the monitor running as early as possible — especially when taking on an account already in crisis.

Yes. Every mention exports to CSV, Excel and JSON with date and time, source network, author, full text, link to the original post, interaction metrics, sentiment, your own tags and the author's influence level. From the Silver plan there is also a data API to connect to Power BI, Looker or whichever dashboard you use.